Customer Profiles
Augmented Business Intelligence Augmented Advertising Intelligence
Define your typical customer
Define your ideal customer
Improve your business outcomes
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Age
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Income
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Occupation
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Proximity
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Household Size
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Preferences
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Behaviours
When you target everybody with your marketing your message is often lost. Consider the median income the USA is $29,000 and there are 319 Million People.
(there are 35 Million People in Canada, median income is $28,000)
Other than grocery and alcohol industries most business do not need to target 354 million people to have a successful business. Many successful business thrive with a few thousand regular customers which they nourish, develop engagement, loyalty and referrals. Who do you target?
A consumer profile is a way of describing a consumer categorically so that they can be grouped for marketing and advertising purposes. By target advertising to a specific market segment, companies and marketers can find more success in selling a particular product and increase profits. As a short-hand way of talking about consumers, market segments are often represented by consumer profiles.
Who are they? Where do they live? How do they live?
What are their hobbies and pastimes? What do they eat? What do they drive? Do they drive? What do they drink? Do they drink? Are they married? Do they have a family? Do they travel? Most business need a few thousand customers to be very successful. Many business find themselves advertising to the whole world and wonder why their message doesn’t get through.
Creating the Ideal Consumer Profile: Category Basics
Before even starting to market a product to potential customers, it’s important to take the time to carve out the ideal consumer profile for your products.
By defining your ideal customer, you can begin to notice patterns that may prove useful in target advertising.
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