Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) and marketing companies (a.k.a, “affiliates” or “publishers”) are paid when a specific action is completed; such as a sale, lead or click.

What’s the ROI on Performance Marketing? How Measurable is it?

Performance marketing is trackable and measurable down to the click. Advertisers can measure everything from the cost of acquisition of new customers or average order value. Webland. http://www.webland.ca/value-prop-dev

What Makes Performance Marketing Different from Other Forms of Advertising?

Unlike other forms of traditional advertising where fees are paid up front and do not depend upon the success of the ads, advertisers in performance marketing only pay for successful transactions. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI. Webland.

Performance Marketing (also called CPA)

Merchants use a variety of models to structure performance-based payments to publishers. These vary in the amount of the payment and overall penetration, but each is completely trackable, allowing the merchant to pay only for performance. With performance marketing the advertiser pays a preset amount based on results they define. These payments are for a specific action and the amount paid is determined by the advertiser.