Put Your Data to Work with Ours
Today, marketers learn about their audiences from some channels, but the Webland DMP can help them centralize and activate data from all of them. With sophisticated audience building, proprietary modelling tools, and rich audience analytics, marketers can more efficiently engage audiences across display, mobile, video, offline CRM data, website, and email marketing.
AUDIENCE TARGETING OPTIMIZATION
By aggregating data from the world’s leading providers of demographic, geographic, behavioural and contextual audience insights, our software enables you to pinpoint your audience targeting. Our platform’s intuitive interface and campaign tools tie everything together, enabling a streamlined workflow with unmatched machine learning optimization while providing comprehensive brand safety, training and support.
Plan, Execute, and Measure High Performance Self-Service Media Campaigns
Performance technologies have evolved to reduce the complexity of reaching today’s diverse audience, but have also made it possible to go beyond the traditional focus on audiences and segments to understand specific, relevant moments in consumers’ lives. Just a few years ago, bringing this in-house was an exciting vision. With Webland’s self-service platform, it’s a reality.
Generate Better Outcomes With Your Digital Marketing Dollars 
Webland Demand Side Platform is the only self-service media buying platform that was built to harness automation rather than just provide tools for carrying out campaigns. With most marketers spending precious hours applying manual optimizations that, even with the most efficient and savvy humans at the helm, can’t come close to the speed and sophistication of AI. Often, manual campaigns aren’t much better than guesswork—and it shows in their performance. With Webland Demand Side Platform, combine your strategic expertise with the power of machine learning to deliver better outcomes than ever before.
In a world of ever-proliferating data and increasing pressure to create more conversions with less budget, Webland’s Performance Marketing Platform helps marketers and their agencies connect with consumers at key moments of influence to increase performance, awareness, and lift via either managed or self-service.
The Webland Performance Marketing Platform offers both a Data Management Platform and a Demand Side Platform, both of which can work with clients’ CRM and Marketing platforms alone or combined to offer a more robust marketing solution. The Platform learns from each moment of customer interaction to deliver and optimize media spend to engage, up-sell, and retarget consumers across addressable performance channels including display, video, mobile, and social—simultaneously.
Reduce Ad Waste Through Predictive Direct Response 
Many marketers today believe retargeting and direct response are synonymous. But retargeting isn’t perfect, and marketers often blow their budget on expensive prospects who lack substantive interest or show false purchase intent. There are too many cases where consumers either visit a business, store or site by mistake, have already purchased a product, or are going to purchase a product regardless. But in reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns.
Achieve Unparalleled Campaign Performance
Webland picks up where traditional retargeting and prospecting leave off. Predictive retargeting identifies the highest-performing retargeting inventory and purchases only the impressions likely to have a significant impact. It even determines if worthy impressions are more valuable on a CPA or conversion-rate basis. Marketers can reduce waste by spending their budget with an intelligent platform that finds an efficient and effective balance of retargeting, prospecting and acquiring.
Optimize to the Moment, Cross Channel
Most marketers believe the promise of performance branding is increased efficiency through the ability to target and optimize to the right audience in real-time. In reality, most brand marketers are failing to deliver higher in-target efficiency when deploying cross-platform campaigns.
Improve Brand Reach and Awareness
Regardless of your brand goals, whether they be running video across desktop and mobile freely, view-ability, or appearing only in brand safe and high-quality inventory, Webland, powered by our proprietary algorithm, optimizes across them to drive successful outcomes.
Stop Hoarding Your Data, Start Experiencing the Results
As marketers, it’s overwhelming and far too complex to get a handle on all the information we gather, never-mind leverage it to engage customers with a message that resonates in any media and channel. And while it seems easy to push the project of implementing a Data Management Platform to “next quarter,” now is the time to do it – based on a recent Webland study, over 40% are considering a Data Management Platform implementation. Start seeing results immediately. Start increasing share of wallet, improving the frequency and relevance of messaging, and using your first party data to inform your ad spend.
Our contributors help power innovative solutions that not only drive successful marketing initiatives for our contributors, but also accelerate their growth through increased visibility. Webland uses a robust network of over 1000 industry leaders and disruptive startups that stretch industry boundaries and spans both the paid and owned marketing ecosystems. Our contributors program helps members, not only drive successful marketing initiatives, but also accelerate their growth through increased visibility and accessibility.
Leverage your first party data to grow your advertising revenue
Demand for performance advertising programs based on a brand’s unique first party data is growing faster than most publishers are able to develop solutions. With Webland’s Brand Marketing Platform, you can create scalable programs based on proven results. Webland offers both managed service and self service platform engagements. Talk to our team about how our contributors have scaled their reach by more than fivefold and more than doubled their revenue.
Simplify planning and buying across multiple channels, devices and inventory sources while verifying the success of global campaigns, all from a single performance advertising software platform.
Execute cross-screen campaigns and track the efficacy of your ad dollars from a centralized platform.
With a consolidated approach to campaign management, our cross-channel advertising software allows you to run global, sophisticated brand campaigns using 1st and 3rd party data across premium inventory on all devices, formats and channels. From the platform dashboard, real-time metrics enable you to track performance, economic impact and investments across product lines while making data-driven optimizations at any point during the campaign.
Plan
Our robust planning tools deliver the tools and functionality brands need to execute performance media buying. Choose from dozens of digital formats and/or integrated data partner segments layered on top of your defined KPIs and campaign goals to reach your exact target audience. Webland machine learning and advanced optimization techniques power ad targeting and campaign refinement in ways that improve ad effectiveness and save you money.
Measure
Not all metrics are created equal which means measurement can be messy and highly manual. Automate the consolidation of over 200 available brand metrics from a single dashboard to evaluate inventory, audience, view-ability and creative performance in real-time.
Optimize
Our advanced machine learning algorithms continuously monitor campaign performance to optimize the delivery and effectiveness of ads in order to meet – and exceed – your campaign goals. Rely on our optimizer tool to increase operational efficiencies with dynamic optimizations at the campaign or placement level or manually monitor and adjust towards specified brand goals.
Calibrate Ai 